Aware Soho garments represent a real cultural melting pot, drawing inspiration from the mixture of designer heavens like the UK, France, Italy, South Korea, Greece, Spain, Argentina and Japan. You`ll never get bored while wearing briefs like this Aware Soho Patriot Sporty brief in red, which has the coolest waistband ever. Wanna bet you`ll show it off at any chance you get?

The point we`re trying to bring home is the idea of having underwear that is influenced by many of the world`s most inspiring cultures; designs that are constantly evolving into new and unforeseen manifestations via the work of the world`s most creative designers. If you stick with the Aware Soho brand, you can always count on the most exquisite and original garments in the industry covering your bum.

Aware Soho has extended its tentacles out all around the globe in search of new ideas, which is every brand`s, every designer`s and every living human`s creative starting point. The Aware Soho factory is filled to the roof with creative concepts that are painted and sewn into their garments with passion and understanding for what men find attractive, exciting and mesmerizing.

Just imagine wearing something inspired by fashionable Paris, or moody London, or impulsive Barcelona, or devilish Milan. This Aware Soho NYC Sporty brief in navy is a great example of underwear that pushes the envelope with respect to the concepts of “stylish” and “fashionable”. The color scheme is simply hypnotic. This underwear makes a bold statement that will polish your image and appearance to unseen heights. So, dip your toes into the Aware Soho ocean of garments at and connect instantly with a world full of inspiration and ideas.

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