Menswear Uncategorized

The Rapid Rise of Male Aesthetic Procedures

Long gone are the days where aesthetic surgery was deemed only for women. Celebs like Steven Tyler, Clay Aiken, Patrick Dempsey and even Ben Savage have all gone under the knife to have their appearances tweaked to their liking. While men accounted for only 7.7% of surgical and 9.2% of non-surgical patients in 2017, the prevalence of male aesthetic surgery has increased by as much as 325% since 1997 according to the American Society of Aesthetic Plastic Surgery.

Thanks to TV shows like Extreme Makeover and the ever-popular America’s Next Top Model which first introduced male models into the equation during Cycle 20, more men are considering aesthetic procedures to enhance their appearance. A closer look at the procedure statistics of the last decade indicates just how much plastic surgery trends have developed among men.

Surgical procedures

The 5 most popular aesthetic surgical procedures men underwent during 2017 were liposuction, eyelid surgery, breast reduction/gynecomastia treatment, facelifts and tummy tucks.  According to renowned Beverly Hills plastic surgeon Dr. Marc Mani, the increase in male plastic surgery could be partially attributed to a shift in workplace norms where energy and productivity are often both associated with youth.  With the American economy being driven by technology and social media, a youthful appearance is becoming more important than ever before.

Non-surgical procedures

As far as non-surgical aesthetic procedures are concerned, Botox is by far the most popular among American men, especially Millennials according to the American Academy of Facial Plastic and Reconstructive Surgery. Botulinum toxin injections, (affectionately known as Brotox when utilized by guys) have increased by 258% over the past decade and are being requested by men as young as 18. Other popular procedures include Hyaluronic acid filler, non-surgical fat reduction, laser hair removal and photorejuvenation. Men also account for nearly 39% of all tattoo removals indicating that tattoo remorse among men is also fast increasing.

Celebrity worship amongst men on the increase

While women are more inclined to have cosmetic procedures in a bid to look like their favorite celebrities, similar requests by men are on the increase. More than 13% of plastic surgeons who responded to a survey by the AAFPRS stated that they have noted a significant increase in requests for celebrity-inspired procedures. According to the American Society for Aesthetic Plastic Surgery, Jude Law’s nose, Ashton Kutcher’s lips, Leonardo DiCaprio’s cheeks and Jon Hamm’s chin are among the most popular requests.

Whether you want a jawline like Brad Pitt or simply want to fine-tune your appearance a bit, there is an aesthetic procedure available to give you the results you want. Before you commit to a procedure, and a doctor to perform it, take the time and do some research first. The last thing you want is expecting to see Channing Tatum in the mirror and it is Mick Jagger staring back at you instead.

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